Our name, “Big C”, reflects the two most important elements of our business and our strategy for success. The “Big” refers to the large size of our stores and the wide selection of merchandise we offer. Big C currently stocks over 100,000 items to meet every customer need. The “C” refers to our loyal customers, who are the key to the success of our business. Since our founding we have provided comprehensive customer service policies and resources to ensure that everyone’s shopping experience at Big C is always a great one. Big C now operates 66 Big C stores throughout the country, serviced by 14,329 staff.

By offering a clean, comfortable shopping environment with a wide assortment of goods available at reasonable prices, and offering outstanding customer service, Big C has proven the success of our strategy in the Thai retail market. We plan to continue to enhance and refine our strategy in the years to come to ensure we stay at the forefront of Thailand’s retail sector.

With the value and enjoyable shopping experience we offer, Big C appeals to a broad demographic of shoppers across Thailand. Typically, our customers are females between 20 and 34 years old with a young family. They reflect the price-conscious segment of the market and tend to visit Big C about once a week.