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Home > Investor Relations > Message from the Chairman of the EXCOM




Mr. Aswin Techajareonvikul
Chairman of the Executive Committee
Big C Supercenter PCL

Dear Valued Shareholders,

For over 23 years, Big C Supercenter PCL has stood side by side with the Thai customers as an integral part of the Thai community and economy. Today, it warms my heart to see Big C Supercenter belongs to Thai major shareholders under the guidance of Khun Charoen Sirivadhanabhakdi, Chairman of the Board of Directors, and Khunying Wanna Sirivadhanabhakdi, Vice Chairman of the Board of Directors. It is also exciting to see Big C become a part of BJC Group’s comprehensive business networks that span across the vertical supply chain. As the Chairman of the Executive Committee, it gives me a great pride to see Big C becoming a part of the important organization that will help drive the Thai economy in the future.

Big C has always been by the side of the Thai customers. I admire the strengths of Big C and always wish to see Big C belongs to Thais. For us to achieve our goal of becoming the “Thai Retailer with Customers at Heart”, Big C’s associates must have Big C in their hearts. Big C has stood firmly through the test of time amidst the severe competition in retail sector. I am confident that the Big C team will continue to resiliently drive the organization towards our goal and into the future.

People and organization development are pivotal to the success of our business. I strongly believe that, for our organization to be strong, our people must be strong. For our organization to move forward, our people must know how to move forward. For our people to take good care of our customers, we must take good care of our people.

From here on, I and all Big C associates will work together to develop Big C into a trusted retailer and good member of the community. All Big C associates, be they store staffs, store managers, district managers, merchandise team, finance and accounting, human resources and all other departments, are the driving forces that will propel Big C forward into becoming the trusted member of the community.

Chairman Charoen Sirivadhanabhakdi and Khunying Wanna Sirivadhanabhakdi provide Big C with plenty of business opportunities, solid and strong shareholding structure, and support for Big C to conduct its business under good corporate governance with fairness and trustworthiness. All these will provide firm foundations for Big C to grow sustainably and resiliently with our customers.

I wish to express my appreciation to our valued shareholders, partners, customers and associates for always supporting Big C. I sincerely hope for your continued support as we develop Big C into the “Thai Retailer with Customers at Heart”. Together we will build on Big C’s strengths and successes and drive this great organization into the forefront of the Thai and regional economy.