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Home > Investor Relations > Message from the Chairman of the Board

Charoen Sirivadhanabhakdi
Chairman of the Board of Directors
Big C Supercenter PCL

It is of great importance and joy that today Big C Supercenter PCL belongs to Thai major shareholders. This has opened up wide arrays of opportunities for Big C and related industries to work together in driving the Thai economy. It is also a great pride of Berli Jucker PCL (BJC) to work hand in hand with the able team of Big C in driving the Thai economy and growing resiliently into the future. Today, all of us are in the same BJC family. BJC’s comprehensive production and services networks, combined with Big C’s retail expertise and customer-focused strengths, will propel Big C to become even stronger and more capable as it strides proudly into the Thai and regional retail arenas.

In my view, customers are the pivotal factor that makes our business strong and sustainable. Our duties and responsibilities are therefore to fulfill our mission of being “Thai Retailer with Customers at Heart” and honour our esteemed customers by delivering happiness, quality products at low price with maximum savings, pleasant shopping facilities and experience – so that our customers will be happy and impressed every time they come to Big C.

Big C Supercenter Public Company Limited operates with strict adherence to good corporate governance, honesty, transparency and social and environmental responsibilities – with strong emphasis on education and betterment of quality of life in order to build the future generation that leads to sustainable development for the country.

I wish to express my appreciation to our valued shareholders, customers, partners and related organizations for your valuable support to BJC Group and Big C. I also wish to express my appreciation to all Big C executives and associates for your dedication and hard work in successfully driving Big C into the forefront of Thailand’s and regional retail landscapes – as well as in empowering Thai products to flourish – according to our shared visions and directions towards our future aspirations.