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Home > Investor Relations > Message from the Chairman of the Board




Charoen Sirivadhanabhakdi
Chairman of the Board of Directors
Big C Supercenter PCL

Today marks a momentous occasion as it is from this day forth that we may proclaim with great confidence that Big C Supercenter Public Company Limited (Big C) is a “truly Thai” retail business, providing immense opportunities to all business segments in our country, and representing a veritable driving force for our national economy. Thus in this same spirit, Berli Jucker Public Company Limited(BJC) may also take pride in being a driving force for the Thai economy, striding with fortitude, hand in hand with its management team and its highly capable employees towards a prosperous future. At BJC, we regard all our executives and employees as members of the BJC family, whom we shall never abandon nor desert, and together we will strive towards making BJC a vertically integrated manufacturer covering upstream, midstream and downstream businesses – a success assured by our integration with Big C, a leading quality retailer with a strong reputation for value, and a retailer that has consistently championed its customers’ interests. This business integration will multiply our retail capability and strengthen our business foundations, allowing Big C to walk forward gracefully onto the stage of the Thai retail industry.

I would like to extend my heartfelt gratitude to our customers, who have contributed to the robust and stable position in which we find our business today. In return, we pledge to dedicate our utmost efforts to bring simple happiness, by delivering quality products at the affordable prices, and by offering fresh produce in a clean and pleasant shopping environment. Thus, we are confident in our ability to constantly impress our customers, instilling them with happiness on every occasion, and truly meriting our motto

"At Big C, we always have our customers at heart"

We continue to manage Big C under the good corporate governance principles, with integrity, transparency; we also show a commitment to honoring our social and environmental responsibilities. We endorse local community development initiatives and support projects that benefit agricultural communities. We promote education and “quality of life” (QOL) development through various projects, with the aim to create benefit to our communities and to our country as whole, leading to the sustainable development and long-term welfare of Thailand.

I would like to thank all our shareholders, customers, and partners for their support and contributions to Big C. My gratitude also goes out to our executives and all our employees for their dedication and hard work, which has enabled Big C to constantly improve and develop, to become a worthy competitor of foreign brands, to become a local retailer which Thais may be proud of, and furthermore to strengthen Thai products, allowing our business operations to be truly aligned with the vision, direction and dreams that we set forth to achieve together.