Big C exhibits resilient sales growth during low season and continued store expansion in Q3 2013
Big C Supercenter PCL recorded retail sales of Baht 28.9 billion in the third quarter 2013 with satisfactory 5.7% growth over the same period last year. This growth is the result of new store openings and same-store-sales maintained flat during Q3 2013, am id economic slowdown during the quarter.
For the first nine months of 2013, Big C’s retail sales amounted to 87.3 billion baht with a growth of 6.8% over the same period last year. Same-store-sales growth for 9M 2013 reached 1.7%.
Big C continued to exh ibit a strong price leadership in the Thai retail market with campaigns such as promotions for the Big C 20th Anniversary and “Big C - Ministry of Commerce Help Thais Save” campaign in Q3-Q4, which led to a good performance of Big C amidst an economic slow down. Big C also kept on implementing precision customer-based marketing campaigns ( targeted SMS and coupons, penetration-based promotion items, local marketing activities for targeted stores ) and extending its offering with exclusive products such as bakery items with imported recipes (Osaka Cake, Taiwanese Bread, Cronut) and award - winning croissants available only at Big C.
In Q3 2013 , Big C continued its store expansion by opening 3 Hypermarkets in Kalasin, Samutsongkhram, and Suphanburi, 3 Big C Market in Trakan Phuet Phon, Chiang Khan, and Taphan Hin, 53 Mini Big C (19 in Bangchak service stations) and 11 Pure Drugstores. The total number of stores at the end of September 2013 was 118 Hypermarkets, 25 Big C Market, 247 Mini Big C (of which 48 at Ba ngchak service stations), and 121 Pure Drugstores.
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